I’m taking a look at Geoffrey Moore’s bowling Pin Strategy and where it breaks down for consumer hardware. But no worries, I also talk about how we can fix it to help you build strategical roadmaps!

In this first entry of the series, I take a high-level look at the two ways you can go about developing consumer hardware, talk about some important base concepts and discuss the first stage of the first track which cover MVP development.

In the second part of this series, I round up the MVP development track using a case study of a smart steamer. I cover how you’ll define what you’ll MVP will and won’t include and how to keep it lean without breaking the bank.

Thinking about building an MVP of your Consumer Hardware? Read this list first!

How do you go about proving willingness-to-pay with consumer hardware? How can I sell before I build and what are the things I have to look out for. In this guide, I’ll walk you through some of your options, with a special one I prefer at the end.

Here’s a cliché for you: hardware is hard! Or is it? Let’s take a trip to figure out why it’s the black sheep of the startup family and if that’s completely fair?

Don’t start building just yet. I know you want to and your hands are itching, but here’s why that’s probably a bad idea.

Ever been skeptical about the power of interviewing just five people? You’re not alone, but don’t fall into this trap. In this article I talk about the absolute importance of talking to your customers, why you shouldn’t be fooled by dumb quotes and how to prove (with science!) that small sample sizes are actually really powerful!

If you read anything, read this. It’s single most powerful way to ensure smooth sailing during your product development journey. It’s not easy, but it costs you nothing.

Learn about usability, why it matters and when it’s appropriate to use touchscreens (an when it’s not).

Don’t get bullshitted by the ethereal designer’s “fluff” on how how he defines the best product for your customer base. There are proven methods to do this that have been cracked decades ago.

Don’t make the same mistake I’ve seen so many make. Invest in strategy, market and user research before dumping all your cash in a hope and a dream. This article draws some parallels with the restaurant world in order to show you that importance and how you can beat your bias to avoid making costly mistakes.